It used to be that all photographs were prints. Today, however, most photographers no longer print their work, and printing is too often dismissed as unworthy of a ‘serious’ artist. Yet understanding the full chain of value creation in printing could change how prints are seen and valued—by collectors and photographers alike.

This guide is here to help you uncover what truly goes into creating an art print, how to choose the perfect piece for your space, and what makes a print worth your investment. By the end, you’ll…

For many artists releasing work as a limited edition is both a creative and strategic decision. It’s a way to control how the work enters the world and how it’s perceived and valued in an oversaturated art market. A strong limited edition strategy ties together the number of prints, the price point, and the presentation into a single story. It highlights quality and exclusivity, establishing the artwork’s value both artistically and financially.

Generally, there are three main types of prints: one-offs, limited editions, and open editions. You can think of them as one, some, and unlimited copies. Each category has its own subtypes and nuances. Let’s take a closer look at what each one includes.

Limited edition prints usually cost more than open editions. But why is that? What really sets them apart from just “high-quality” art? Is it all just a marketing trick, or is there something real? If there is real value, then what are the assumptions, expectations, and ideas behind the whole concept of a limited edition that make people willing to pay a premium? Great questions! Let’s dig in.

Bad framing kills great art. Framing is a powerful tool that shapes how we see and feel about a piece. It’s the difference between simply hanging something on a wall and turning it into a bold statement. The right frame can transform a simple print into true art.

In Part I, we followed the 2,000-year journey of papermaking, from its origins in ancient China to today’s advanced inkjet papers. Now, in Part II, we explore how modern technology is reviving old innovations and giving them new life: inkjet coatings.

Without paper, a digital photograph is just another content—something to swipe past. Paper turns it into art, into a physical object that shares space with us, demands attention, and holds its own weight in the world. But what is paper, really? Just a surface or a medium, a message or the messenger?

Whether you’re just starting out or building a serious collection, we have something to suit your needs. From affordable professional prints to high-end premium pieces. Every artwork is designed to cater to different spaces, tastes, and budgets. Read on to learn more…